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Engagement ideas and marketing strategies that are designed to help you grow your Jewish community.

Wednesday, October 11, 2017 - 12:46PM - Jen Lieberman

Emails are a fantastic way to share information and engage with your members. In fact, they are probably the primary way you communicate key info. However, your audience’s inboxes are already stuffed with dozens of emails a day. Your messages are packed with exciting news and important announcements, but getting people to open them can be a challenge.

Here's How to Give Your emails the Attention they deserve 

Tuesday, October 03, 2017 - 12:52PM - Jen Lieberman

Between record breaking hurricanes, catastrophic flooding, forest fires, and even Neo-Nazis, 2017 has brought one disaster after the next for communities throughout the United States and Caribbean. During a crisis, communication with your members is essential. They are counting on you for support and resources on what may well be the worst days of their lives. Even if the power is out, technology (thank you mobile phones!) and social media can be a godsend. While not designed to be an exhaustive list, the tips in this article are here to help you continue to communicate with your community.

Monday, July 31, 2017 - 1:49PM - Jen Lieberman

While it’s not quite time to pack up your beach chair and put away your sunscreen, it is time to start preparing your website for the High Holidays. Without question, your website will experience the greatest amount of traffic during this key period. Both prospective and current supporters are frequently stopping by to learn about services, renew their membership, or get a sense of how they can observe the High Holy Days at your shul. 

Wednesday, June 21, 2017 - 11:10AM - Jen Lieberman

Your synagogue is already on Facebook, but figuring out what to post can be a challenge. It's easy to fall into the trap of only using social media to promote your upcoming events, but it can be used for so much more. Think of it as a casual environment for you to strengthen connections with your members and build community. Feeling stuck? Here are 13 creative ways for how you can use Facebook to engage your Jewish community. 

Tuesday, May 16, 2017 - 2:28PM - Jen Lieberman

The purpose of your website is to communicate with your community. But, what happens if after checking out your website's analytic data, you discover that very few people are in fact visiting your website. This can be quite disheartening and frustrating. After all, you've invested so much time and energy into your website. It's a big let down when you discover that your site isn't being actively used by your community. 

Tuesday, May 09, 2017 - 10:53AM - Jen Lieberman

You'd be hard-pressed to come across a synagogue in 2017 that does not have a website. However, just because a synagogue has a website, it does not mean that it will be a successful one. Eventually, your site will need a tune-up, but how do you know when it's time to redesign your synagogue website? Here are 6 tell-tale signs that it's time to invest in a refresh.

Tuesday, April 25, 2017 - 2:09PM - Jen Lieberman

Here’s a simple question. How frequently do you reach for your phone to check your email? Chances are, the answer is quite often. Just how popular is mobile?

Wednesday, March 29, 2017 - 11:53AM - Dina London

Marie Kondo’s book, The Life-Changing Magic of Tidying Up is not about cleaning up your house, but your life. It’s all the rage on the bestseller lists and for a good reason. Her motto is “if it doesn’t spark joy, toss it.” Now, we can’t expect our data to always bring us joy, but we can reap some great benefits from a clean and organized system.

Friday, March 24, 2017 - 1:52PM - Jen Lieberman

Is Instagram right for your synagogue? The answer is a resounding yes! 

Wednesday, March 15, 2017 - 5:10PM - Jen Lieberman

You've added our Passover guide to your website - hooray! If you build it they will come, right? Well, sort of. Embedding the guide on your website is the first step to engaging your community, but unless your members know it's there, how will they be able to check it out?  We understand that promoting something new can feel daunting, but it doesn't need to be.

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